Apple Ipad
Apple Inc. is a technology company specializing in computer technology that eventually branched out into designing and manufacturing other devices to work with their computer products. Apple Inc. was among the first group technology companies that contributed to the development of the personal computer model that everyone is familiar with today. Soon, the technology company saw a long period of decline and market share loss as IBM-compatible computers equipped with Microsoft’s Windows became the industry standard. Eventually, Apple Inc. began a hot streak of appealing products that propelled them to the forefront of innovative technology companies and sent other companies scrambling to keep up.
Apple Inc. was founded by Steve Wozniak (the creator of the very successful Apple II computer) and Steve Jobs, both of whom dropped out of college before starting the technology company. It was not long before Wozniak utilized his talents in computer chip designing and built one of the first personal computers– the Apple computer. It quickly earned him the title of a master computer designer due to its simple, yet clever design. The Apple II computer is what helped propelled Apple Inc. into the successful company it is today. Apple II was the first mass-produced Apple computer, selling millions by the end of the 1980s.
In 1983, Apple Inc. would prove its innovation once again among the elite of technology companies and create the first visual operating system for a personal computer, called the Apple Lisa. The operating system would later help spawn the wildly successful Windows operating system, created by Microsoft. In 1984, the Macintosh was introduced and despite difficulties, became a very popular line for Apple Inc.
The 1990s saw a decline for Apple as a powerhouse technology company as Windows and IBM computers took off. An internal power struggle within the company saw Steve Jobs leave the company to buy another technology company, Pixar. After a series of products that were marketed and sold poorly, Apple Inc. saw itself struggling in marketing successful products and keeping up with open source nature of the IBM PC market. Eventually, they realized that partnerships with other companies was the best way to help them gain some momentum back. They struck a deal with IBM to develop new chips for their computers and even closed a deal with Microsoft to develop their popular line of Office products for Apple computers.
After a few key business partnership deals and the return of creative visionary, Steve Jobs, Apple Inc. began to put its design power to use and the iMac was created, gaining a lot of attention in the press and consumer market. The iPod was then introduced in 2001, one of the most successful technological devices to be released in recent years. Apple Inc. continued to market successful products after redesigning its iMac line and offering creative products widely used by professionals. The reputation of Apple Inc.’s software was also quite stable. Eventually, Apple Inc. jumped into the cellphone market and released the iPhone, yet another product that took technology companies by storm.
Today, Apple Inc. is stronger than ever and has become a leader that other companies keep under a watchful eye. They do what other technology companies cannot seem to pull-off, developing innovative products that are both powerful and easy to use.